In catalog marketing, catalogs are mailed to a specified list of customers or provide physical catalogs to a group of people at stores in order to sell particular products. A catalog is a combination of at least eight printed pages which includes details of multiple products along with the identification of direct ordering mechanism. A complete line of goods is offered through catalogs by some stores. There are many direct retailers who place the catalogs of their product on the internet. The internet based catalogs are passive in nature and therefore need to be marketed electronically.
There are certain organizations that have sophisticated machines called kiosks, which provide information about the particular products and have an effective ordering mechanism. These kiosk machines are placed in the main area of the cities like airport, stores and other famous locations. Some business marketers also place their kiosk machines at the trade shows for the promotion of their products. Moreover the merger of the real world with the virtual world of commerce is making kiosks as much more online in nature. The example of this modern technology includes the Gap interactive kiosk.
Direct marketing, using catalogues, was practiced in 15th-century Europe. The publisher Aldus Manutius of Venice printed a catalogue of the books he offered for sale. In 1667, the English gardener, William Lucas, published a seed catalogue, which he mailed to his customers to inform them of his prices. Catalogues spread to colonial America, where Benjamin Franklin is believed to have been the first cataloguer in British America. In 1744, he produced a catalogue of scientific and academic books.[6]
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