Direct marketing is a sometimes controversial sales method through which advertisers approach potential customers directly with products or services. The most common forms of direct marketing are telephone sales, solicited or unsolicited emails, and mailed catalogs, leaflets, brochures and coupons. In most cases, the goal is to inform customers of products or services that they may need without waiting for customers to initiate contact. Particularly online, the practice has received a lot of criticism when it comes to personal privacy and data tracking. The practice is nevertheless very successful, however, which motivates many marketers to continue despite the possible risks and downsides.
Just a slight correction, Eurgene. I didn’t actually cancel my membership, I just simply had my write access taken away. Technically I am still a member and I still receive monthly commissions for the small number of Premium referrals I still have, which has been steadily declining and is now at just two members. I am on a yearly membership, though, and that runs out soon, so I might cancel then.
Before Sharpe ever came into close proximity with the internet marketing field, he was a construction worker. Needing a way to make ends meet, like millions of other people around the world, he turned to a field that could hopefully pay the bills. But try as he might, he was never able to actually get ahead. Until one day, when Sharpe discovered the amount of money being made online by internet marketers, his entire mindset changed.
But here’s the kicker… If you sign up using my affiliate link for Wealthy Affiliate, I will be notified and I will send you a welcome message. From that point on, you can contact me absolutely any time and I will help coach you through the process. If you ever feel overwhelmed or have questions you can’t find the answers to, I’m just a quick message away. I’m not only happy to return the favor for you clicking on my affiliate link, but this business is my passion, and I absolutely love watching people’s businesses grow. So, if you are looking for one more reason to join Wealthy Affiliate, use any of my Wealthy Affiliate links before you sign up and you’ll get free coaching from me personally.
Direct marketing, using catalogues, was practiced in 15th-century Europe. The publisher Aldus Manutius of Venice printed a catalogue of the books he offered for sale. In 1667, the English gardener, William Lucas, published a seed catalogue, which he mailed to his customers to inform them of his prices. Catalogues spread to colonial America, where Benjamin Franklin is believed to have been the first cataloguer in British America. In 1744, he produced a catalogue of scientific and academic books.