While on-page SEO is like the body of car, off-page SEO is like the engine. Without a solid foundational body, the entire site will fall apart. But with no off-page SEO, the beautiful website will just sit there going unnoticed. Despite what you might have heard, links are still one of the biggest factor to getting your site ranked high in Google.
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Direct marketing, using catalogues, was practiced in 15th-century Europe. The publisher Aldus Manutius of Venice printed a catalogue of the books he offered for sale. In 1667, the English gardener, William Lucas, published a seed catalogue, which he mailed to his customers to inform them of his prices. Catalogues spread to colonial America, where Benjamin Franklin is believed to have been the first cataloguer in British America. In 1744, he produced a catalogue of scientific and academic books.