Direct marketing is attractive to many marketers because its results, positive or otherwise, can be measured directly. For example, if a marketer sends out 1,000 solicitations by mail and 100 respond to the promotion, the marketer can say with confidence that campaign led directly to a 10% conversion. This metric is known as the 'response rate', and it is one of many clearly quantifiable success metrics employed by direct marketers. In contrast, general advertising uses indirect measurements, such as awareness or engagement, since there is no direct response from a consumer. Measurement of results is a fundamental element in successful direct marketing.
I have joined WA last week (premium) but yes in a few days i can agree with you totally. The hosting is pointless as its so limited, can’t use many wordpress essential plugins as they claim it affects there hosting! Also i like to tinker and geek out, and when you have no access to your own CPanel or database etc it’s so restrictive. Also i dont trust WA with my sites, however much i put into them, they are not mine. They are sat on WA, so yes im still using my own hosting package.
Well I couldn’t have put it better myself! I joined as a free member several months ago and fortunately didn’t get brainwashed into going premium. The “community” is full of hopefuls who just part with their money which they probably get from a regular job. They are all under the impression that the founders of WA are some kind of gods or heroes. I have been robbed off by one of them with a lame reply which told me they don’t use cpanel because it’s outdated and their platform is state of the art. I didn’t even bother to ask why as I suspected it was just an excuse.
It is going to take you weeks and weeks of online training, loads of content creation and endless tinkering before you’ll have a legitimate web presence. You may think your website is great and you’ll be proud of the fact that you did it yourself, but I’m telling you…to build a competitive and professional web presence requires a great deal of experience and/or resources.
If you add up all the services you get, the premium membership is a steal. For example, you’ll notice they include unlimited keyword research with a membership. Other paid keyword research tools sell for $49 or more just by themselves. Add in website hosting, and there’s another $10 / mo. Add on the website security package, and there’s another $10 per month (I’ve paid as much as $29 / mo just for website security). Just based on those things alone, Wealthy Affiliate is a great deal with all of the resources and tools you need in one convenient place. Not to mention all of the training, tutorials, and support that is included with the membership.
In the 19th century, the American retailer, Aaron Montgomery Ward, believed that using the technique of selling products directly to the customer at appealing prices could, if executed effectively and efficiently, revolutionize the market industry and therefore be used as a model for marketing products and creating customer loyalty. The term "direct marketing" was coined long after Montgomery Ward's time.