I have been a web professional for many years and worked for a number of industries promoting their digital products in Australia I agree to your “you never want to have all of your eggs in one basket” as you never know when a server goes down, the hosting company goes defunct or it decides to shut your website down due to a dispute which can throw your online business into a black hole. Getting full control of your site at your fingertips to do as much as I want, add in customised features to please your visitors is the ideal setting for me.

A 2010 study by the Direct Marketing Association reports that in 2010, marketers —commercial and nonprofit—spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. In 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.[5]

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