In this type, orders are received from customers on the telephone as a result of ads on television or radio etc. There are many customers who admire the unsolicited telemarketing, but most of them feels disturbance by receiving such unsolicited sales messages on the telephone. Therefore, certain legislation is being made for the protection of people from this unsolicited telemarketing during specific hours of the day.
A 2010 study by the Direct Marketing Association reports that in 2010, marketers —commercial and nonprofit—spent $153.3 billion on direct marketing, which accounted for 54.2% of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures generated approximately $1.798 trillion in incremental sales. In 2010, direct marketing accounted for 8.3% of total US gross domestic product. In 2010, there were 1.4 million direct marketing employees in the US. Their collective sales efforts directly supported 8.4 million other jobs, accounting for a total of 9.8 million US jobs.[5]
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